The Lawn Service Industry
Scotts LawnService targets the premium lawn service market
Today, the lawn service industry cares for the lawns of 10.5 million single family households in the United States. Although this represents 15% of American households, it accounts for 75% of the total lawn care dollars spent. In other words, the lawn service industry is three times larger than the do-it-yourselfer market. And as new home construction continues to expand, lawn service revenues are growing at a healthy rate.
We serve a definite purpose
The multi-billion dollar lawn service industry is highly fragmented, however, without a clearly identified premium service company. Most larger lawn service providers are price oriented and build their business around high volume and high production. They are unable to give their customers the individual attention they would like, and they are unable to concern themselves with quality. The smaller independent services are without strong brand identification and struggle to compete as they are forced to make companies remain competitive.
As a result, there is a vast market of homeowners who are unable to find a service that meets their needs. Those needs include the use of quality, efective branded lawn products, applied by true professionals, in programs that can be tailored to meet the needs of the individual lawn, with applications made on time, and with the technical support to solve virtually any lawn problems that may arise.
Many reasons, one conclusion-they want Scotts LawnService!
Our customers come from a broad demographic range. There are some who would rather spend their spare time fishing or playing golf than caring for their lawn. There are families with two working parents who don’t have the time to do lawn work. There are retirees and women who head single parent homes who are not comfortable doing it themselves. And there are folks who just don’t know what to do or when to do it, so they need help.
Yet despite their many differences, these are all homeowners who recognize that a thick, green lawn enhances the beauty of their home and improves the quality of their family’s hours together-not to mention the value that it adds to their home. So they want the best. They want Scotts!